Opportunities Management
Opportunities are one step closer to leads. However, many organizations fail to convert opportunities into business. This is where it plays its role.Our comprehensive opportunity management mechanism ensures that you remain ahead of your competition and assist your Sales Team in strategizing about every unique opportunity according to its merit.
Track Inquiries
It enables you to easily track all inquiries. This gives you an edge,by letting you know in advance the chances of winning business for that particular prospect. See who followed up with the customer the last time; check in retrospect how did the negotiations progress and reply to it with full preparation to increase your probability of winning that business.
Remove Bottlenecks
Every opportunity that comes to a halt before successful conversion is a business deal lost and you can determine at which stage of maturity the opportunity is and remove that bottleneck or hindrance to materialize it into business. Now,you know where to exert your effort instead of starting the process from point A all over again.
Opportunity Lifecycle Management
It allows you to manage the opportunity lifecycle by knowing beforehand the expected amount of revenues and the profit margins that your company will probably earn.Also, with expected closing dates for different prospects, your Sales Team knows the order in which opportunities need to be prioritized for follow-up.
Know Opportunity Source
Now, your Sales Team can categorize each opportunity by the source through which it was generated.For example, if an opportunity was generated from a PPC campaign, you could categorize it into PPC or Search Engine Marketing. Similarly, if you have a Facebook Campaign running, you can categorize it into Social Media. By knowing your opportunity source, you can exert your efforts more into the channels which generate more interest among customers. We understand that every business or industry does not run the same way and deploys different marketing channels to generate opportunities.This is why you can also customize opportunity sources according to your company’s own unique business development channels.
