Opportunities bring you closer to your prospective customers. However, there are times when you are not able to convert more of these opportunities into sales. Use the advanced Opportunity Reports to know why you have been losing opportunities and work on areas of concern. The Opportunity Reports would help you better manage your sales pipeline by knowing the stage at which most of your opportunities are. You can also know the Account Manager who has been primarily responsible for creating more business opportunities. You can also ascertain the total value of expected opportunities that would be converted into sales. Determine the total opportunities won VS the total opportunities lost by comparing the both for a particular time period. Lastly, these reports would also help you assign opportunities to most prolific sales personnel and best closers in your team to improve chances of converting them into sales.